Terms of Service

1. Acceptance of these terms

These Terms of Service (“Terms”) form a legal agreement between you and embr (“embr,” “we,” “us”), operated from the United Kingdom. By creating an account, starting a trial, or otherwise using embr, you agree to be bound by these Terms and by our Privacy Policy.

If you don't agree to these Terms, please don't use embr. If you're using embr on behalf of a business, you confirm that you have authority to bind that business to these Terms.

You must be at least 16 years old to use embr. If you're using embr on behalf of a business that operates in a jurisdiction with a higher age threshold for digital services, that threshold applies instead.

2. What embr is (and isn't)

embr is a software tool that helps solo founders and small teams plan, track, and grow a business. It includes features like:

• Project planning, task tracking, and milestone management
• Build guides for different business types (SaaS, ecommerce, mobile app, creator, newsletter, agency)
• An AI-powered advisor that you can chat with for general business guidance
• Automated weekly briefs personalised to your project
• Metric tracking and progress visualisation

embr is not:

• A regulated professional service (we are not solicitors, accountants, financial advisors, doctors, or therapists)
• A substitute for qualified professional advice
• A guarantee of business outcomes — using embr does not guarantee revenue, growth, or any specific result
• An employer / co-founder / decision-maker for your business — you remain solely responsible for the decisions you make about your own business

3. Your account

To use embr you need to create an account using a working email address (and a password, or via Google sign-in). You agree to:

• Provide accurate information and keep it up to date
• Keep your password / sign-in credentials secure — you're responsible for what happens under your account
• Notify us immediately if you think your account has been accessed without your permission (embrlaunch@gmail.com)
• Use only one account per person, unless we've agreed otherwise

You can delete your account at any time from Settings → Danger zone → Delete account. Deletion is immediate and permanent — see Section 9 for details.

4. Subscriptions, trials, and billing

Plans. embr is offered on monthly subscription plans (Starter, Growth, Pro), with prices shown on our pricing page. We reserve the right to change pricing — for any change to your plan's price, we'll give you at least 30 days' notice by email before it takes effect, and you can cancel before the new price kicks in.

Free trial. New accounts include a 7-day free trial. To start the trial you need to provide a valid payment method, but you won't be charged until day 7. If you cancel before the trial ends, you won't be charged at all.

Billing. All payments are processed by Stripe. We don't see or store your full card details. Subscriptions renew automatically at the end of each billing period unless you cancel. Prices are shown in GBP unless otherwise specified, and may include applicable taxes.

Cancellation. You can cancel your subscription at any time from Settings → Danger zone → Cancel subscription, which takes you to Stripe's billing portal. Cancellation takes effect at the end of your current paid period — you'll keep access until then. After your period ends, your projects become read-only (you can view your data but not edit, use the advisor, or generate new briefs).

Account deletion vs cancellation. Deleting your account is different from cancelling. Deletion immediately cancels your subscription without honouring the rest of the paid period and immediately removes all your data — see Section 9.

Failed payments. If a renewal payment fails, Stripe will retry over a period of approximately three weeks. We'll show a banner in your account asking you to update your card. If retries fail, your subscription will be cancelled and your projects will become read-only.

Refunds. Subscription fees are generally non-refundable. We don't offer pro-rata refunds for cancelled mid-period subscriptions — your access continues to the end of the period instead. If you believe you've been charged in error, email embrlaunch@gmail.com and we'll review it case by case.

Statutory rights (UK / EU consumers). If you're a consumer in the UK or EU, you have a 14-day right to withdraw from a digital services contract. By starting your free trial and using embr's features (including the AI advisor) during the trial, you expressly consent to immediate provision of the service and acknowledge that this may affect your right of withdrawal under the Consumer Contracts Regulations 2013 (UK) and equivalent EU rules. You can still cancel any time per the Cancellation paragraph above.

5. Acceptable use

You agree not to use embr to:

• Break any applicable law or regulation, or facilitate someone else doing so
• Infringe anyone's intellectual property, privacy, or other rights
• Send spam, harass others, or otherwise abuse other people
• Generate, store, or distribute content that is unlawful, defamatory, sexually explicit, harmful to children, or designed to incite violence or hatred
• Use embr's AI advisor to attempt to extract its system prompts, jailbreak it, or generate content that violates Anthropic's acceptable use policy
• Resell, sublicense, or redistribute embr to third parties without our written permission
• Scrape, mass-download, reverse engineer, or systematically access embr (except as expressly permitted by these Terms or by law)
• Use bots, scripts, or other automated means to interact with embr in ways not intended by the product
• Probe, scan, or test embr's security or interfere with its proper functioning
• Misrepresent your identity or affiliation, or impersonate someone else
• Share your account credentials with anyone who hasn't agreed to these Terms
• Use embr in any way that could harm embr's reputation, infrastructure, or other users

We may suspend or terminate accounts that breach this section — see Section 10.

6. AI advisor and automated guidance — important disclaimer

embr includes an AI advisor (powered by Anthropic's Claude API) and automatically-generated weekly briefs. The output of these features is general guidance, not professional advice. You agree that:

• The advisor and briefs may produce information that is incomplete, out of date, inaccurate, or wrong for your specific situation. AI systems make mistakes — sometimes confidently.
• You will not rely on the advisor or the briefs as a substitute for advice from a qualified professional, particularly for matters involving:
  • Legal advice, contracts, or compliance
  • Tax, accounting, or financial planning
  • Medical, mental health, or therapeutic decisions
  • Employment law and HR decisions
  • Investment, fundraising, or M&A decisions
  • Regulatory matters (data protection, financial services, healthcare, etc.)
  • Any decision with significant legal, financial, or personal consequences
• You are solely responsible for any decisions you make based on embr's output, and for any actions you take or don't take as a result.
• Where embr's build guides or briefs reference jurisdiction-specific information (UK tax thresholds, employment law, etc.), it is not guaranteed to be current or correct for your jurisdiction. Always verify with a qualified local professional.
• embr does not act as your solicitor, accountant, financial advisor, doctor, therapist, or any other regulated professional. No fiduciary, advisory, or professional duty is created by your use of embr.

If you're experiencing a mental health crisis or medical emergency, please contact a qualified professional or emergency services in your country — not the embr advisor.

Don't share confidential third-party information with the advisor. Information you put into the advisor is processed by Anthropic to generate a response (see our Privacy Policy). Don't share information that you're not authorised to share — for example, others' personal data, client information you have a duty of confidence over, trade secrets, or material under NDA.

7. Your content

Anything you create, upload, or input into embr — your projects, tasks, milestones, metrics, advisor messages, notes, etc. — remains yours. We don't claim ownership of it.

You grant us a limited, worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, display, and process your content only as necessary to provide the embr service to you. This licence ends when you delete the content or your account, except for backups that are cycled out within 30 days.

We do not use your content to train AI models — neither ours nor any third party's. Anthropic, our AI provider, contractually does not use your data to train their models either.

You represent and warrant that you have the right to put your content into embr — that it's yours, that you have permission from the rights holder, or that it's otherwise lawful for you to use.

8. embr's intellectual property

embr — including the software, the build guides, the marketing playbooks, the brand, the “embr” name, the logo, and the visual design — is owned by us and protected by copyright, trademark, and other laws.

We grant you a limited, personal, non-exclusive, non-transferable, revocable licence to use embr for your internal business purposes during your subscription, subject to these Terms. You don't get any other rights — in particular, you can't:

• Copy, modify, or create derivative works of the embr software
• Reproduce or republish embr's build guide content, brief content, or other proprietary material outside your own account, except for limited fair-use quotation with attribution
• Use embr's name, logo, or branding without our written permission
• Reverse engineer, decompile, or attempt to derive the source code of any embr software

If we ship a beta or experimental feature, you're welcome to use it but it may change or be removed at any time without notice.

9. Deleting your account

You can delete your account from Settings → Danger zone → Delete account. When you do, we will:

• Cancel your Stripe subscription immediately. You will lose access right away even if you have paid for the rest of the current period — there is no pro-rata refund.
• Permanently delete your projects, tasks, milestones, metrics, advisor history, and account record
• Remove you from our authentication system (you won't be able to sign back in)

Some data is retained for legal reasons even after deletion — see Section 7 of our Privacy Policy for details (mainly Stripe payment records, kept for 7 years for tax law).

If you'd rather use up the rest of your paid period before losing access, cancel your subscription instead — see Section 4.

10. Suspension or termination by us

We may suspend or terminate your access to embr — with or without notice — if:

• You materially breach these Terms (especially the acceptable use rules in Section 5)
• Your payment fails repeatedly and we can't collect after Stripe's retry period
• We're legally required to do so
• We reasonably believe your activity poses a risk to embr, our infrastructure, our other users, or third parties
• You haven't logged into a paid account for an extended period (typically 12+ months) — we'll always email you first before doing this

We may also discontinue embr as a product — for example, if we shut the business down or pivot. If we do, we'll give you at least 30 days' notice, refund any pre-paid fees for the period after discontinuation, and provide a way to export your data before access is removed.

If we suspend or terminate your account in good faith for breach, we won't owe you a refund.

11. Disclaimers and limitation of liability

The service is provided “as is.” To the fullest extent permitted by law, we disclaim all warranties — whether express, implied, statutory, or otherwise — including any implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or that embr will be uninterrupted, error-free, or secure.

We don't warrant that:

• embr will meet your specific requirements or produce any specific business outcome
• The advisor or briefs will be accurate, complete, or appropriate for your situation
• The service will be available without downtime or interruption
• Any errors or defects will be corrected on a particular timeline

To the fullest extent permitted by law:

• We will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages — including loss of profits, revenue, business opportunity, goodwill, data, or anticipated savings — arising out of or in connection with your use of embr.
• Our total aggregate liability to you, for all claims combined, in any 12-month period, is capped at the total amount you have paid us in the 12 months preceding the event giving rise to the claim. If you haven't paid us anything (e.g. trial-only users), the cap is £100.

Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) anything else that cannot lawfully be limited or excluded under applicable law (including, for UK consumers, your statutory rights under the Consumer Rights Act 2015).

You acknowledge that the limitations in this section reflect a reasonable allocation of risk between us, that the prices we charge reflect this allocation, and that we wouldn't be able to offer embr at these prices without these limitations.

12. Your indemnity to us

You agree to indemnify and hold us harmless against any claim, demand, loss, liability, damage, or cost (including reasonable legal fees) arising out of or related to:

• Your breach of these Terms or our Privacy Policy
• Your content (including any claim that it infringes someone's rights or violates the law)
• Your use of embr to conduct your business and any decisions you make based on embr's output
• Your violation of any law or third-party right

We'll let you know promptly if a claim is made, give you reasonable cooperation, and won't settle without your consent (which you won't unreasonably withhold).

13. Changes to these Terms

We may update these Terms from time to time. For material changes (anything that meaningfully changes your rights or obligations, our liability, or the price you pay) we'll give you at least 14 days' notice by email before the changes take effect. For minor changes (typo fixes, clarifications, formatting) the updated Terms apply as soon as they're posted.

If you don't agree to a material change, you can cancel your subscription before the new Terms take effect. Continuing to use embr after a change means you accept the updated Terms.

The current version is always the one published here. The “Last updated” date at the top tells you when the most recent change happened.

14. Governing law and disputes

These Terms are governed by the laws of England and Wales. Any dispute arising out of or in connection with these Terms or your use of embr will be subject to the exclusive jurisdiction of the courts of England and Wales, except where mandatory consumer protection laws in your country of residence give you a non-waivable right to bring proceedings in your local courts.

Before going to court, please email us at embrlaunch@gmail.com first — we'd genuinely rather try to fix the problem directly than get into a legal process. We commit to engaging in good-faith discussion for at least 30 days before either side starts formal proceedings, except where urgent injunctive relief is needed.

15. Other terms

Entire agreement. These Terms, together with our Privacy Policy, are the entire agreement between you and us about embr, and replace any earlier agreements on the same subject.

No waiver. If we don't enforce a right under these Terms, that's not a waiver — we can still enforce it later.

Severability. If a court decides any part of these Terms is unenforceable, the rest still applies.

Assignment. You can't transfer your rights or obligations under these Terms without our consent. We can transfer ours — for example, in connection with a sale of the business — provided we tell you first and the new operator agrees to honour these Terms.

No third-party beneficiaries. These Terms don't create rights for anyone other than you and us. The Contracts (Rights of Third Parties) Act 1999 doesn't apply.

Force majeure. Neither of us is liable for failures or delays caused by events outside reasonable control — including third-party outages (Supabase, Stripe, Anthropic, Vercel, etc.), internet failures, government action, natural disasters, or industrial action.

Notices. We'll send you notices by email to the address on your account. You can send us notices at embrlaunch@gmail.com.

16. Contact us

Questions about these Terms, or anything else?