Built for new founders, by founders

embrLAUNCH

embr gives personalised guides, marketing strategies, and an AI advisor that knows your business inside out — become an early founder with the structure to keep building, the tools to organise your business, and the playbooks to keep growing.
All from £19/month.

See embr in action

Demo video coming soon

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embr has helped

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Features

What embr does

AI Advisor

Ask anything — pricing, positioning, what to build next. Every answer references your actual business context: your stage, your stack, your goal, your channels.

embr

Weekly Brief

Every Monday, embr generates 3 prioritised focus items specific to your business and goal. Read it in 2 minutes; spend the rest of the week executing.

Build Guides

Step-by-step playbooks for SaaS, mobile apps, e-commerce, creator businesses, newsletters, and agencies. Personalised to your stack. Real tools, honest costs.

Marketing Playbooks

Organise posts across any marketing channel, Short-form, Long-form, Forum posts, Paid ads e.t.c. Each channel comes with a full playbook — what works for your business type, why it works, what to post, how often,.

Tasks

A clear, prioritised to-do list shaped around your goal and stage. Add your own, drag to reorder, mark done. Always know what to do next.

Milestones

Bigger targets with auto-progress. Link your metrics to your miletones. Log a number and your progress bar fills accordingly! embr will celebrate with you when you hit a milestone! :)

Metrics Tracker

Build your own metrics dashboard. Pin the 4 numbers that matter most to your dashboard — MRR, users, downloads, NPS, or any custom metric. Track trends over time.

Collaboration

On Growth and Pro, invite co-founders to shared projects. Shared tasks, briefs, milestones, plus a team advisor channel for collective thinking and a private channel for solo notes. Everyone brings their own subscription.

The process

How it works

01

Tell embr about your business

A quick onboarding captures your type, stage, revenue model, and biggest challenges. Every answer shapes what you get out.

02

Get your roadmap

embr generates a plan with stage milestones, a recommended stack, and your first high-leverage tasks — specific to you.

03

Work against weekly briefs

Every Monday, wake up to 3 focus items built around your current situation. Check in with your AI advisor anytime.

04

See what's actually moving

Track your metrics, hit milestones, talk to churned users. embr tells you which levers actually moved the needle.

Pricing

Simple pricing

7-day free trial on all plans. No charge until day 7.

Starter

£19/mo

For the solo founder, head-down building.

  • 1 personal project
  • Weekly briefs + insight
  • Build guides with progress tracking
  • 150 AI advisor questions per month
  • Marketing playbooks — every channel
  • Task & milestone tracking
  • Metrics tracker
  • Email support
  • Cannot join shared projects
  • Cannot invite collaborators
Most popular

Growth

£39/mo

For founders building together.

  • 3 personal projects
  • Invite teammates to your projects
  • Join unlimited shared projects
  • Shared team advisor + private channel
  • 500 AI advisor questions per month
  • Realtime collaboration
  • Everything in Starter
  • Priority email support

Pro

£79/mo

For operators running multiple businesses.

  • Unlimited personal projects
  • Unlimited shared projects
  • Unlimited AI advisor questions
  • Agency mode — white-label exports
  • Priority advisor responses
  • Everything in Growth
  • Priority support + onboarding call

Working with co-founders?

On Growth and Pro, you can invite teammates to collaborate on shared projects — they must sign up to embr with their own Growth or Pro subscription. Starter is solo-only.

From £19/month · 7-day free trial · Upgrade or downgrade anytime · Cancel anytime

FAQ

Common questions

From the founders

What they're building

The weekly brief is the only thing that stopped me spinning in circles. I used to rebuild my roadmap every Sunday night. Now I wake up Monday with 3 things to do.

Sarah Chen
Solo founder, QuickCheck

embr told me to raise my prices before launch. I was nervous, did it anyway. First week sales doubled what I expected. Clarity is worth more than I thought.

Marcus Thompson
E-commerce founder

I was stuck in the 'should I monetise yet' trap for months. The first brief said 'write 12 issues first, then decide.' Cleared the fog. Now at 800 subscribers.

Priya Patel
Newsletter founder

Stopped second-guessing every decision. embr gives me a framework to think through problems properly. It's like having a co-founder who's always available.

Jake Williams
SaaS founder

The build guide for agencies is genuinely better than anything I paid for in courses. Specific, honest about what's hard, and it doesn't treat me like an idiot.

Elena Rodríguez
Agency founder

Three weeks in I had my first paying customer. The task list embr generated was almost exactly what I would have figured out myself — just six months faster.

Tom Anderson
Mobile app founder

The weekly brief is the only thing that stopped me spinning in circles. I used to rebuild my roadmap every Sunday night. Now I wake up Monday with 3 things to do.

Sarah Chen
Solo founder, QuickCheck

embr told me to raise my prices before launch. I was nervous, did it anyway. First week sales doubled what I expected. Clarity is worth more than I thought.

Marcus Thompson
E-commerce founder

I was stuck in the 'should I monetise yet' trap for months. The first brief said 'write 12 issues first, then decide.' Cleared the fog. Now at 800 subscribers.

Priya Patel
Newsletter founder

Stopped second-guessing every decision. embr gives me a framework to think through problems properly. It's like having a co-founder who's always available.

Jake Williams
SaaS founder

The build guide for agencies is genuinely better than anything I paid for in courses. Specific, honest about what's hard, and it doesn't treat me like an idiot.

Elena Rodríguez
Agency founder

Three weeks in I had my first paying customer. The task list embr generated was almost exactly what I would have figured out myself — just six months faster.

Tom Anderson
Mobile app founder

Ready when you are.

Answer a few questions. Get a plan built around your business.

From £19/month · Cancel anytime